Law firm websites and SEO for the practice areas that matter.
Legal searches are specific: ‘family lawyer Parramatta’, ‘wills and estates Box Hill’. We build practice-area pages, lawyer profiles and local SEO that put your firm in front of people at the moment they need advice.
What your customers type into Google
These are the kinds of searches we build law firm websites and campaigns around. Each one needs a page that answers it properly.
- “family lawyer [suburb]”
- “conveyancer near me”
- “wills and estates lawyer”
- “commercial lawyer sydney”
What makes marketing harder for lawyers & law firms
Practice area competition
Each practice area is its own market. Each needs depth, not a one-line list.
Professional conduct rules
Advertising must not mislead or create unjustified expectations.
High-value, low-volume
Every enquiry matters, so tracking and fast follow-up are essential.
Our plan for lawyers & law firms
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- In-depth practice area pages
- Lawyer profiles with admissions and experience
- Consultation booking and call tracking
- Local SEO per office
Guides for lawyers & law firms
Free resources to help you get more from your website and search.
How to lower your cost per click in Google Ads
Practical ways to reduce cost per click and cost per lead in Google Ads without losing good customers.
What is E-E-A-T and how do you show it on your website?
Google’s E-E-A-T (experience, expertise, authoritativeness, trustworthiness) explained, with practical ways to demonstrate it.
Technical SEO checklist for small business websites
A practical technical SEO checklist covering crawling, indexing, speed, mobile, structured data, redirects and more.
Lawyers & law firms: common questions
How do law firms rank on Google?
Detailed practice area pages, lawyer profiles, local SEO for each office and authoritative mentions.
Is Google Ads effective for law firms?
For urgent practice areas like criminal or family law, yes, with careful targeting because clicks are expensive.
Should lawyers publish legal guides?
General legal information guides build trust and rank well, with clear disclaimers that they aren’t legal advice.
Also in professional & financial services
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.