Fill the appointment book without breaking advertising rules.
Patients compare clinics on a phone, often while in pain. We build calm, fast, accessible sites that explain what you treat, who will see them and how to book, written with health advertising guidelines in mind.
What makes it hard
Medical & allied health have a specific set of marketing problems. Generic agency playbooks miss them.
Advertising rules limit what you can say
Testimonials, outcome claims and before-and-after images are restricted for registered practitioners. We write persuasive copy that stays inside the lines.
Booking friction loses patients
If the online booking widget is buried or breaks on mobile, patients ring the clinic down the road. We put booking one tap away on every page.
AI answers now shape the shortlist
People ask assistants which clinic treats their condition nearby. Clear condition and practitioner pages are what those answers draw on.
How we help
A program built around how your customers actually search and decide.
- Condition, service and practitioner pages with structured data for each
- Integration with your booking platform and click-to-call
- Content reviewed against Ahpra advertising guidance before it goes live
- Google Business Profile management for each location and practitioner
- AI visibility audits that show how assistants describe your clinic today
Specialist pages for your business
Detailed advice and services for each trade and profession we work with.
Common questions
Are you familiar with Ahpra advertising guidelines?
Yes. We avoid testimonials about clinical aspects of care, unverifiable outcome claims and misleading comparisons, and we flag anything that needs your sign-off. Final responsibility for compliance remains with the practice.
Can our patients book online from the new site?
Yes. We embed or link your existing booking system so patients can book from any page, and we track bookings as conversions where your platform allows.
Do you build pages for each practitioner?
We recommend it. Practitioner pages with qualifications, interests and languages spoken help patients choose and give search engines and AI assistants clear facts to cite.
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.