Be the business AI assistants recommend.
Get your business named and cited in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews with AEO and GEO built on solid SEO.
The new shortlist is an AI answer
When someone asks an AI assistant which local business to choose, the answer usually names only two or three. AI search optimisation, also called answer engine optimisation (AEO) or generative engine optimisation (GEO), is the work of making sure you are one of them.
We treat it as an advanced layer on top of SEO: if search engines do not understand and trust your business, AI assistants will not either.
What’s included
Scoped to your business and quoted as a fixed proposal after a free audit.
AI visibility audit
We test how leading AI assistants describe and recommend you today, and who they name instead.
Entity clarity
Consistent facts about your business across your site, Google, directories and knowledge sources.
Structured data
Organization, LocalBusiness, Service, FAQ and Article markup that machines can read.
Answer-ready content
Pages that answer real customer questions directly, in a format AI tools can quote.
Citation building
Mentions on the reviews, directories, media and industry sites that AI answers draw on.
Monitoring
Regular tracking of how often and how accurately you appear in AI answers.
How AI assistants choose a business
AI assistants assemble answers from what they can find and trust: your website, your Google Business Profile, reviews, directories, news and industry sites. Businesses with clear, consistent and well-corroborated information get named. Businesses with thin or contradictory information get skipped.
Our process
- Audit: how AI describes you now
- Structure: fix the site and the markup
- Entity: make your facts consistent everywhere
- Citation: earn mentions on trusted sources
- Monitor: track, report and refine
Related work
Patient-friendly website for a Castle Hill medical clinic
A busy Castle Hill medical centre needed a calmer, faster website that helped patients find the right practitioner and book online.
Owning local search in the Hills District
A Hills District tree services company needed to stand out in a crowded local market and be found across Castle Hill, Kellyville, Dural and surrounding suburbs.
AI Search Optimisation guides
Free resources from our team. See all resources.
ChatGPT for small business: practical uses (and limits)
Practical, low-risk ways Australian small businesses can use ChatGPT and other AI assistants day to day.
What is llms.txt and does your website need one?
llms.txt explained: what it is, how it differs from robots.txt and sitemaps, and whether it’s worth adding to your site.
How to appear in Google AI Overviews
What Google’s AI Overviews are, how sources get chosen, and practical steps to improve your chances of being cited.
AI SEO, AEO and GEO: what’s the difference?
SEO, AEO, GEO and ‘AI SEO’ compared in plain English, and how a small business should approach them together.
What is generative engine optimisation (GEO)?
Generative engine optimisation explained: how generative AI tools pick sources, and what businesses can do to be included.
What is AEO (answer engine optimisation)?
Answer engine optimisation explained: how it differs from SEO, how answer engines choose sources and how to make your content citable.
AI Search Optimisation: common questions
Is AI search optimisation different from SEO?
It builds on SEO rather than replacing it. Technical health, content and authority still matter. AI optimisation adds entity work, answer-focused content and broader citation building.
Which AI tools do you optimise for?
ChatGPT, Google Gemini and AI Overviews, Microsoft Copilot, Perplexity and Claude. Each draws on sources a little differently, so we track them separately.
Can you guarantee my business will appear?
No one controls AI answers. We improve the signals they rely on and report on how your visibility changes over time.
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.