Shopify SEO that turns product pages into sales.
Shopify makes selling easy but leaves real SEO gaps: duplicate collection URLs, thin product descriptions and app bloat that slows stores down. We fix the platform quirks and build the content that ranks.
Common Shopify SEO problems
Duplicate URLs
Products appear under several collection paths. We make sure the right version gets indexed.
Thin product content
Manufacturer descriptions rank nowhere. Unique copy, FAQs and specs do.
App bloat
Every app adds scripts. We audit them and cut what slows your store.
What we do
A fixed, itemised plan after a free audit, with every call and form tracked so you can see what the work brings in.
- Technical audit of collections, variants and canonical tags
- Product and collection copy written to rank and convert
- Product structured data for rich results
- Speed work on theme and apps
What we check first on Shopify
Stay or move?
Shopify suits most small and mid-sized stores, and moving off it rarely fixes an SEO problem. We recommend a rebuild only when the theme is so heavily patched that speed can’t be recovered.
- Which collection URL each product is indexed under
- Whether tag and filter pages are creating thin duplicates
- How many apps load scripts on every page
- Whether product schema matches what the page shows, including price and stock
Shopify SEO: common questions
Is Shopify good for SEO?
Yes, with care. It handles the basics, but duplicate URLs, thin content and app scripts need attention.
Can you work with our existing Shopify theme?
Usually yes. We optimise in place and only recommend a rebuild when the theme itself holds the store back.
How long does Shopify SEO take?
Technical fixes show within weeks; rankings for competitive products usually build over three to six months.
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.