How much does an ecommerce website cost in Australia?
Typical ecommerce website costs in Australia, from Shopify themes to custom stores, and the ongoing fees to plan for.
Typical ranges
These are broad ranges we see in the Australian market:
- Customised Shopify theme with setup and product loading: roughly $5,000 to $15,000
- Custom-designed store with integrations: roughly $15,000 to $50,000
- Large catalogues, B2B features or headless builds: more again
What pushes the cost up
Product count and complexity, integrations with inventory or accounting software, custom checkout rules, multiple currencies or wholesale pricing, and custom design.
Ongoing costs
- Platform subscription
- Apps for reviews, subscriptions, shipping and email
- Payment processing fees on every sale
- Hosting and maintenance if you’re not on a hosted platform
The cost people underestimate
Traffic. A store with no marketing budget is a shop in an empty street. Plan for Google Shopping, SEO and email from day one.
Frequently asked questions
How much does a Shopify website cost in Australia?
A customised theme with professional setup usually costs several thousand dollars, plus Shopify’s monthly plan and app fees.
What are the ongoing costs of an online store?
Platform fees, apps, payment processing, hosting if self-hosted, and marketing.
Is it cheaper to build an online store myself?
It can be cheaper upfront, but setup mistakes in payments, shipping and SEO are costly later.
