How long does it take to build a website?
Realistic website timelines for Australian small businesses, what slows projects down, and how to get your site live sooner.
Typical timelines
- Template site, client supplies content: one to two weeks
- Custom small business site with copywriting: four to eight weeks
- Ecommerce or multi-location site: two to four months
Where the time goes
Discovery and planning take the first week or so. Design takes one to two weeks including a round or two of feedback. Development takes another one to three weeks, and testing and launch take a few days.
Content sits across all of it, and it’s where most projects stall. Writing about your own business is harder than it looks, and waiting on photos or approvals can add weeks.
How to move faster
- Agree on one decision-maker
- Gather photos, reviews and examples before kick-off
- Let your agency write the first draft of the copy, then edit it
- Book feedback sessions in advance rather than “when you get a chance”
Should you rush it?
Launch dates tied to a campaign or season are worth planning around. Skipping redirects or testing to hit a date isn’t. A few extra days is cheaper than a broken form.
Frequently asked questions
Can a website be built in a week?
A simple site with ready content can. A custom site with copywriting and SEO setup usually can’t be done well that fast.
What slows down website projects most?
Content and approvals. Design and development are usually the predictable parts.
When should I start my website before a launch?
Give yourself at least two months for a custom site, more if you need ecommerce or integrations.
