Suburb-by-suburb growth for a Bayside arborist
An established tree services business wanted more high-value removal and pruning work in Bayside suburbs, and fewer low-value calls from across Melbourne.
The challenge
The business had a strong reputation but a dated website with a single services page. It ranked for its own name and little else, so most work came from word of mouth and lead platforms that sent jobs from all over the city.
The owner wanted to be found for removals, pruning and stump grinding in the specific coastal suburbs where jobs were larger and travel was short.
What we did
We rebuilt the site around services and suburbs. Each priority suburb got a dedicated page covering local council tree rules, common species and nearby job examples, so the pages were genuinely useful rather than templated.
We cleaned up the Google Business Profile, added services and service areas, set up a photo cadence and introduced an SMS review request after every job.
- Service pages for removal, pruning, stump grinding and emergency work
- Suburb landing pages for the priority service area
- LocalBusiness and Service structured data
- Click-to-call and quote form on every page
More work
Owning local search in the Hills District
A Hills District tree services company needed to stand out in a crowded local market and be found across Castle Hill, Kellyville, Dural and surrounding suburbs.
Growing treatment enquiries for a Wheelers Hill dental clinic
A family dental clinic wanted more enquiries for high-value treatments while keeping its general dentistry books full.
Find out what’s costing you enquiries.
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