Air conditioning websites and SEO built for the first hot weekend.
When the first heatwave hits, split-system and ducted enquiries jump overnight. We build HVAC websites and campaigns that are ready before the rush, with brand, rebate and servicing pages customers trust.
What your customers type into Google
These are the kinds of searches we build air conditioning business websites and campaigns around. Each one needs a page that answers it properly.
- “split system installation [suburb]”
- “ducted air conditioning cost”
- “aircon service near me”
- “reverse cycle air conditioner melbourne”
What makes marketing harder for air conditioning & hvac
Extreme seasonality
Most installs land in a few hot months. Your rankings and ads need to be in place well before then.
Brand and model searches
People search by brand and system type. Pages for each brand you install capture that intent.
Servicing is the steady income
Service and maintenance plans smooth the year. They deserve their own pages and reminders.
Our plan for air conditioning & hvac
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- Pages for split, ducted, multi-head and commercial systems, plus brands you install
- Rebate and energy-efficiency guides kept current
- Pre-summer Google Ads plan with heatwave bid boosts
- Service reminder emails to past customers
Guides for air conditioning & hvac
Free resources to help you get more from your website and search.
Email marketing for small business: a practical guide
How small businesses can use email marketing to win repeat work and referrals, what to send and how often.
Performance Max vs Search campaigns: which should you use?
How Google’s Performance Max campaigns differ from Search campaigns and when each makes sense for local businesses.
Google Ads for small business: a beginner’s guide
How small businesses can use Google Ads without wasting money: campaign types, targeting, landing pages and tracking.
Air conditioning & HVAC: common questions
When should HVAC businesses start advertising?
Before the first hot spell. Search volume rises quickly, and businesses already ranking and advertising take most of the early jobs.
Should I create pages for each air conditioner brand?
If you install them regularly, yes. Brand-plus-suburb searches are specific and convert well.
How do HVAC companies get more servicing work?
Email and SMS reminders to past customers, plus a clear servicing page, are the cheapest way to fill quieter months.
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.