Accommodation websites and SEO that win direct bookings.
Every booking through a travel site costs commission. We build accommodation websites and SEO that win more guests directly, from destination searches to ‘near me’ stays.
What your customers type into Google
These are the kinds of searches we build accommodation business websites and campaigns around. Each one needs a page that answers it properly.
- “accommodation [town]”
- “hotels near [landmark]”
- “pet friendly accommodation [region]”
- “weekend getaway [region]”
What makes marketing harder for hotels & accommodation
Booking sites take the margin
Commission eats into every room night. Direct bookings need a fast site and a clear reason to book direct.
Destination searches
Guests search for the area first. Local guides and experience pages bring them to you.
Seasonal demand
Campaigns and content have to be ready before peak season, not during it.
Our plan for hotels & accommodation
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- Fast room pages with direct booking engine integration
- Destination and things-to-do guides
- Hotel structured data for rich results
- Seasonal Google Ads for direct bookings
Guides for hotels & accommodation
Free resources to help you get more from your website and search.
SEO vs Google Ads: which is better for your business?
Comparing SEO and Google Ads on cost, speed, control and long-term value, and how to decide where to spend first.
What is schema markup and does your business need it?
Schema markup explained: what structured data is, which types matter for local businesses and how it helps search engines and AI.
How to improve website speed: a practical guide for business owners
Why slow websites cost you enquiries, how to test your speed and the fixes that make the biggest difference.
Hotels & accommodation: common questions
How can a hotel get more direct bookings?
A fast site with clear rooms and rates, a reason to book direct, destination content that ranks, and well-targeted ads.
Does hotel SEO still work against booking sites?
Yes, for destination and niche searches, plus your own brand searches.
What schema helps accommodation websites?
Hotel or LodgingBusiness markup with rooms, amenities and reviews helps search engines understand your property.
Also in hospitality, retail & community
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.