Franchise SEO that ranks every location, not just head office.
Franchise customers search locally, but brand sites are often built for head office. We set up franchise websites and local SEO so every location ranks in its own area while the brand stays consistent.
What your customers type into Google
These are the kinds of searches we build franchise network websites and campaigns around. Each one needs a page that answers it properly.
- “[brand] near me”
- “[service] [suburb]”
- “franchise opportunities [industry]”
- “[brand] [suburb]”
What makes marketing harder for franchises
One site, many locations
Each location needs its own page, profile and local proof without duplicate content.
Brand control versus local relevance
Head office wants consistency; franchisees want local leads. Good structure gives both.
Profile sprawl
Dozens of Google Business Profiles need consistent data and active management.
Our plan for franchises
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- Location page system with unique local content
- Google Business Profile management at scale
- Franchisee lead routing and reporting
- Franchise recruitment landing pages
Guides for franchises
Free resources to help you get more from your website and search.
Google Business Profile optimisation: a step-by-step guide
How to set up and optimise your Google Business Profile: categories, services, photos, posts, reviews and Q&A.
Local SEO checklist: 20 steps to rank in your area
A practical local SEO checklist covering Google Business Profile, citations, reviews, location pages and tracking.
What is schema markup and does your business need it?
Schema markup explained: what structured data is, which types matter for local businesses and how it helps search engines and AI.
Franchises: common questions
How should a franchise structure location pages?
One genuinely local page per location, linked to its Google Business Profile, with shared brand content and unique local details.
Can franchisees run their own Google Ads?
Yes, within brand guidelines. Central management usually avoids locations bidding against each other.
How do you stop duplicate content across locations?
Give each page real local information: team, service area, reviews, photos and local FAQs.
Also in hospitality, retail & community
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.