Medical centre websites and SEO that patients can actually use.
Patients want three things: are you open, who can I see, and can I book now. We build calm, accessible medical centre websites that answer those questions in seconds, written with Ahpra advertising guidance in mind.
What your customers type into Google
These are the kinds of searches we build medical centre websites and campaigns around. Each one needs a page that answers it properly.
- “gp near me”
- “bulk billing doctor [suburb]”
- “medical centre open sunday”
- “skin check clinic”
What makes marketing harder for medical centres & gp clinics
Hours and availability change
Opening hours, bulk billing and doctor availability must stay accurate everywhere.
Practitioner choice
Patients pick by gender, language and special interests. Practitioner profiles answer that.
Advertising rules
Testimonials and outcome claims are restricted. Persuasion has to come from clarity.
Our plan for medical centres & gp clinics
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- Practitioner profiles with interests and languages
- Service pages for skin checks, women’s health, chronic care and more
- Online booking on every page
- Google Business Profile for each location
Guides for medical centres & gp clinics
Free resources to help you get more from your website and search.
How to appear in Google AI Overviews
What Google’s AI Overviews are, how sources get chosen, and practical steps to improve your chances of being cited.
What is E-E-A-T and how do you show it on your website?
Google’s E-E-A-T (experience, expertise, authoritativeness, trustworthiness) explained, with practical ways to demonstrate it.
What is schema markup and does your business need it?
Schema markup explained: what structured data is, which types matter for local businesses and how it helps search engines and AI.
Medical centres & GP clinics: common questions
What should a medical centre website include?
Accurate hours, billing information, practitioner profiles, services, online booking and accessibility information.
Can medical centres use patient reviews?
Reviews on third-party platforms are fine, but practices shouldn’t use testimonials about clinical care in their own advertising under Ahpra guidance.
How do clinics appear in AI answers?
Clear, consistent practice and practitioner information with structured data gives AI assistants accurate facts to cite.
Also in medical & allied health
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.