Websites and SEO for psychologists, done with care.
Someone looking for a psychologist is often anxious and wants to feel understood before they book. We build calm, private-feeling practice websites with clear approaches, fees and availability, written to Ahpra guidance.
What your customers type into Google
These are the kinds of searches we build psychology practice websites and campaigns around. Each one needs a page that answers it properly.
- “psychologist near me”
- “anxiety psychologist [suburb]”
- “telehealth psychologist”
- “mental health care plan psychologist”
What makes marketing harder for psychologists
Trust before the first session
Clinician bios, approaches and what to expect reduce the fear of the first booking.
Fees and rebates
Medicare mental health care plan rebates and gap fees need plain explanation.
Sensitive advertising
No testimonials and no outcome claims. Clarity and warmth do the work.
Our plan for psychologists
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- Clinician profiles with areas of focus and modalities
- Clear fees, rebates and referral information
- Telehealth and in-person booking pages
- Google Business Profile setup and management
Guides for psychologists
Free resources to help you get more from your website and search.
Google Business Profile optimisation: a step-by-step guide
How to set up and optimise your Google Business Profile: categories, services, photos, posts, reviews and Q&A.
What is E-E-A-T and how do you show it on your website?
Google’s E-E-A-T (experience, expertise, authoritativeness, trustworthiness) explained, with practical ways to demonstrate it.
Website accessibility in Australia: what small businesses need to know
What website accessibility means, how WCAG applies to Australian businesses and the practical fixes that help every visitor.
Psychologists: common questions
How do psychologists attract new clients online?
A clear, warm website explaining who you help and how, accurate fees and rebates, and good local visibility.
Can psychologists use Google Ads?
Yes, with care. Health-related ad policies and Ahpra guidance both apply, so wording and targeting matter.
Should a psychology practice show availability?
If you can, yes. Waitlists are common, and showing availability or a waitlist option reduces drop-off.
Also in medical & allied health
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.