Google Business Profile optimisation: a step-by-step guide
How to set up and optimise your Google Business Profile: categories, services, photos, posts, reviews and Q&A.
Categories first
Your primary category is one of the strongest relevance signals. Choose the most specific accurate option, such as “Emergency locksmith” rather than “Locksmith” if that’s your main work. Add secondary categories for other genuine services.
Complete everything
- Business name exactly as it appears in the real world, with no keyword stuffing
- Address, or service areas if you visit customers
- Phone number and website link
- Hours, including holiday hours
- Services and products with short descriptions
- Business description that explains what you do and where
Photos
Upload real photos of your work, team, vehicles and premises. Add new ones regularly. Profiles with fresh, genuine photos look active and trustworthy.
Reviews
Ask every satisfied customer. Make it easy with a direct link. Reply to every review, briefly and personally.
Posts and Q&A
Monthly posts about offers, projects or news show you’re active. Add common questions and answers yourself.
Keep it consistent
Your name, address and phone should match your website and directories exactly.
Frequently asked questions
How do I rank higher on Google Business Profile?
Choose accurate categories, complete every field, gather steady reviews and keep your profile active with photos and posts.
Can I add keywords to my business name?
No. Google’s guidelines require your real business name. Keyword stuffing can get your profile suspended.
Should I hide my address?
If customers don’t visit your premises, yes. Set service areas instead.
