How to get more Google reviews (the right way)
Practical, guideline-friendly ways to get more Google reviews, reply to them well and handle negative reviews.
Ask, and ask at the right time
Most happy customers will leave a review if you ask straight after a good experience. A week later, the moment has passed.
Make it easy
Get your direct review link from your Google Business Profile and send it by SMS. One tap, and they’re writing.
Build it into the process
- Add a review request to your job completion checklist
- Automate a friendly SMS after each invoice
- Mention it in person: “If you’re happy, a Google review really helps us”
What helps reviews help you
Reviews that mention the service and suburb, like “fast hot water replacement in Epping”, give Google and customers useful detail. You can’t script reviews, but you can ask customers to mention what you did.
Replying
Thank people by name and mention the job. For negative reviews, stay calm, acknowledge the issue and take it offline.
What not to do
Don’t buy reviews, offer discounts for reviews or only ask customers you think are happy. All three break Google’s policies.
Frequently asked questions
Can I offer a discount for a Google review?
No. Google’s policies prohibit incentives for reviews.
Should I reply to every Google review?
Yes. It shows customers you care and keeps your profile active.
Can I remove a negative Google review?
Only if it breaks Google’s policies. Otherwise, a calm, helpful reply is your best response.
