More switchboard and EV charger jobs for a Newcastle electrician
A Newcastle electrical business wanted fewer small call-outs and more switchboard upgrades, EV charger installs and renovation work across Newcastle and Lake Macquarie.
The challenge
Most enquiries were small, low-margin call-outs from across the Hunter, while the jobs the business actually wanted, switchboard upgrades, EV chargers and renovation wiring, went to competitors with clearer websites.
The old site had one generic services page, no licence details on show and no way to tell which calls came from Google.
What we did
We rebuilt the site around the work the business wanted most, with dedicated pages for switchboard upgrades, EV charger installation, renovation wiring and emergency work, each showing the licence number and real job photos.
We set up the Google Business Profile with accurate service areas across Newcastle and Lake Macquarie, added a review request after every job, and split Google Ads into emergency and planned-work campaigns with call tracking.
- Dedicated pages for switchboards, EV chargers and renovation work
- Service areas for Newcastle and Lake Macquarie
- Call-tracked Google Ads split by job type
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Find out what’s costing you enquiries.
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