Optometry websites and SEO that fill the testing room.
Patients search for eye tests, kids’ vision checks and bulk-billed appointments nearby. We build optometry websites and local SEO that make your practice the obvious choice, with booking one tap away.
What your customers type into Google
These are the kinds of searches we build optometry practice websites and campaigns around. Each one needs a page that answers it properly.
- “optometrist near me”
- “bulk billed eye test [suburb]”
- “kids eye test”
- “dry eye clinic”
What makes marketing harder for optometrists
Independent versus chains
Big chains outspend independents on ads. Local SEO and reviews level the field.
Clinical services hide behind frames
Dry eye, myopia control and specialist testing are high-value services that need their own pages.
Health advertising rules
Ahpra guidance limits claims, so clarity and proof do the persuading.
Our plan for optometrists
Built on a fast, mobile-first website with tracking on every call and form, so you can see what each channel brings in.
- Service pages for eye tests, kids’ vision, dry eye and myopia control
- Booking integration on every page
- Practitioner profiles with special interests
- Local SEO for each practice location
Guides for optometrists
Free resources to help you get more from your website and search.
Local SEO for small business: a beginner’s guide
What local SEO is, why it matters for small businesses, and where to start if you’ve never done it.
What is E-E-A-T and how do you show it on your website?
Google’s E-E-A-T (experience, expertise, authoritativeness, trustworthiness) explained, with practical ways to demonstrate it.
What is schema markup and does your business need it?
Schema markup explained: what structured data is, which types matter for local businesses and how it helps search engines and AI.
Optometrists: common questions
How can an independent optometrist compete with chains?
Win local search with a strong Google profile, reviews and specialist service pages the chains don’t offer.
Should optometrists explain Medicare bulk billing?
Yes. Clear billing information answers the first question most patients ask.
Are specialist service pages worth it?
Yes. Dry eye and myopia control searches are specific and come from motivated patients.
Find out what’s costing you enquiries.
Book a free growth audit. We’ll review your website, Google rankings, map listing, ads and AI visibility, then walk you through the three changes that would make the biggest difference.